Launching, in conjunction with the advertising agency bleublancrouge, one of the first major lifestyle centers in Canada.

• Carrying out this 500-million-dollar global investment project in western sector of the South-Shore of Montreal.
   
• Setting up a meeting with the business press within the framework of the International Council of Shopping Centers’ (ICSC) Montreal conference aimed at introducing this new urban lifestyle concept.

Mr. Edward Sonshine, President and CEO of RioCan Real Estate Investment Trust, in deep conversation with Mr. Serge Goulet and Mr. Jean-François Breton, Co-Presidents of Devimco Real Estate Development Firm.