The Platters

Launch campaign for the Canadian and European tours of the legendary singing group THE PLATTERS, 90 million records sold in the world, as they celebrated a return to the stage after several decades of absence.

• Organization of the trip to Canada for the major French media, journalists and reporters specially invited to cover the Montreal show as a prelude to a series of concerts scheduled for Paris.
   
• Management, logistics, research, solicitation and negotiation of sponsorship contracts for participants in the mega advertising campaign involving the world’s most renowned French journalists specially invited for the launch of the group’s tour in the City of Lights.
   
• Creation of a strategic partnership with the Ministère du Tourisme du Québec (Quebec Ministry of Tourism) as regards defining the latter’s cultural positioning in France.

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Organization of a political positioning campaign on the rights of playwrights and composers based on the model implemented in France.

• Organization of a vast awareness campaign targeting various government levels and agencies for the purpose of obtaining a special exemption to current legislation prevailing in the field.
   
• Political press campaign organized in conjunction with the honorary president of this organization, Canadian author and filmmaker Gilles Carle.

Hôtel Renaissance Marriott Montréal

Launch of their new banner in the presence of the Canadian media, Tourism and Hotel Industry.

• Corporate press campaign and positioning in trade media with international coverage.
   
• Coordination and management of special events held in the establishment itself.
   
• Organization of an annual communication program.

www.sacd.ca

www.marriott.com

Additional Projects :

• Organization of a First Worldwide Premiere for legendary filmmaker Sergio Leone “ONCE UPON A TIME IN AMERICA”, under the auspices of René Lévesque, Québec Premier, and Pierre Elliott Trudeau, Prime Minister of Canada, (both deceased).
   
• Inauguration of LA CITÉ DU CINÉMA, Canada’s largest film production facility.