Food industry
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Fédération des producteurs de volailles du Québec
(Quebec Federation of Poultry Producers' Marketing Board)

Le Poulet du Québec (chicken from Quebec)

  • Developing, for higher public visibility, a nation-wide  media strategy promoting chicken consumption via various specialized books targeting various age groups.
  • Selecting, after careful and due consideration, the most qualified spokespersons: key figures from the entertainment, artistic and show business world.
  • Conducting negotiations and drafting contracts.
  • Planning and organizing, across Quebec, various book launchings and press conferences.

Beef Information Center

Organizing a consumer awareness campaign to inform people about prevention measures against food-borne bacteria contained in beef.

  • Planning a major province-wide press itinerary targeting consumer and current event media.
  • Coordinating various meetings, interviews, public exposure strategies with the Center’s spokesperson and dietitian, Isabelle Huot.

Le Cellier des Dauphins

  • Launching French AOC (Appellation d’origine contrôlée) red, white and rosé wines in small 250-ml bottles across Canada, particularly in Quebec and Ontario Provinces.

Dairy Farmers of Canada


Canadian Cheese Grand Prix

  • Organizing, throughout all the major provinces in Canada, corporate campaigns aimed at promoting competition at the national level in the cheese industry.
  • Positioning the Grand Prix via its official delegates and planning a nation-wide press campaign via advertising in both print and electronic media.
  • Coordinating an impressive press coverage on a nation-wide scale, including drafting of about 110 articles published during this special event.
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