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Pfizer Canada

Launching the medically prescribed drug DIFFLUCAN and a mental illness diagnostic test.

  • Managing the strategic product launch in cooperation with concerned medical research scientists, gynecologists and psychiatrists.
  • Planning various interviews with health professionals from across Quebec in order to raise public awareness to the said diagnostic test and prescribed drug availability.
  • Coordinating media coverage of spokespersons and launched products.

Sandoz Canada

Launching the cough syrup TRIAMINIC.

  • Planning press campaign with the participation of the company’s official spokesperson, the Québécois comedian and humorist Martin Drainville.
  • Managing the strategic product launch in cooperation with the company’s marketing team.
  • Ensuring proper media coverage on major TV weather   networks and radio stations across Quebec.


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