Pfizer Canada

Launching the medically prescribed drug DIFFLUCAN and a mental illness diagnostic test.

• Managing the strategic product launch in cooperation with concerned medical research scientists, gynecologists and psychiatrists.
   
• Planning various interviews with health professionals from across Quebec in order to raise public awareness to the said diagnostic test and prescribed drug availability.
   
• Coordinating media coverage of spokespersons and launched products.

Sandoz Canada

Launching the cough syrup TRIAMINIC.

• Planning press campaign with the participation of the company’s official spokesperson, the Québécois comedian and humorist Martin Drainville.
   
• Managing the strategic product launch in cooperation with the company’s marketing team.
   
• Ensuring proper media coverage on major TV weather   networks and radio stations across Quebec.

www.pfizer.ca

www.sandoz.ca/site/en