President Profile
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“Bringing to life non-verbal messages is a crucial factor
of effective


Caroline Sabbagh, experienced communication expert, masters the various facets of her profession. She keeps abreast of current affairs. She has an in-depth knowledge of the media machinery.  Very early on in her career, she succeeded in carving out a solid reputation in the business, institutional, and entertainment world.  Starting out as a corporate communications career manager, she later on decided to specialize as a consultant in public relations, event marketing and strategic planning within the framework of cultural, tourist, educational and corporate project or product positioning.

Always striving to reach the highest professional standards, Caroline Sabbagh has developed a versatility of mind which led her to function with great ease in a spectrum of very different sectors, such as car races, information technology, food industry, mine exploration, stock exchange, among others.

She has successfully carried out numerous communication programs thanks to her vast knowledge in marketing planning, market development, subsidiary company launching, on behalf of private and public business organizations.

Caroline Sabbagh had a very promising start from the onset: she quickly made a name for herself in entertainment journalism. She worked in several magazine editorial departments, writing about showbiz and stars. Within a short timeframe, she learned all about media profile matters and the press’ motivation and frenzy for feeding on it.

She developed quite rapidly a keen interest in decision makers who master the art of "creating" an image and, at 19, was put in charge of the promotion department of London Records of Canada, the legendary record company. She acquired some new skills on how to work in conjunction with the company’s commercial service.

Seasoned and strengthened by the rewarding marketing and star promotion experiences, she joined David Novek & Associates public relations firm, a movie and entertainment business leader in Canada. She successively occupied the following positions: press agent, editor, and project coordinator. Then, she was promoted to the position of strategic communication consultant with a wide range of mandates: developing client portfolio, establishing business relations with movie producers and directors, coordinating media coverage activities, organizing premières, etc. She inaugurated the firm’s first creative department which mandate was to position various institutions in the industry.  She is a pioneer in establishing new public relations with respect to non-standard institutional products for public interest.

Since CREA COMMUNICATIONS foundation in 1983, Caroline Sabbagh has, in her capacity as a communications consultant, generously put at her business’ and her customers’ disposal all her vast working expertise and experience, multilingual talent, thoughts, conscientiousness, negotiation and networking skills.

Bursting with vitality and full of passion, dedication and determination, Caroline Sabbagh practises her craft as though it were a vocation.

If there is a challenge that Caroline Sabbagh hasn't solved,

it's the one which has never been proposed to her yet”

states Thérèse Garceau, Editor,  AMPQ

Crea Communication, a World-Class Communication Service Agency ’’

“Caroline Sabbagh is living proof that small businesses can provide world-class services without having to run an expensive administrative machinery. What’s her secret? Setting-up, organizing, managing and executing her work-related activities with military precision. She has a passion for a job well done,”

 states Jean-Guy Martin, columnist from the Journal de Montréal Business and Marketing section.

“Her profession?

Strategic consultant.

 Her strengths? Selling ideas and concepts, opening opportunity doors, lining up required contracts and resources.

She has an impressive address book,”

adds Richard Johnson, columnist and popular financial writer from the Journal de Montréal Business and Finance section.

“Caroline Sabbagh is a very determined, methodical and disciplined-thinking career woman.
Her press releases are always written in a clear, sharp, accurate and distinct style. Doing business with Caroline is taking advantage of a unique time-saving opportunity: no need to call her back to ask clarifications about her press releases.
In fact, I contacted her when I had to establish press relations for a show, an exhibition that I was producing.
 I would not hesitate even for one moment to use her services again in the future,”

discloses Guy St-Laurent, columnist from the Journal de Québec Business and Finance section.

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